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Colors is known for its universal appeal. Its soaps are watched by millions because of the identifiable concepts, glamorous packaging and the magical way it all comes together. These are sensibilities we are happy to be associated with. Our jewelry is rooted, beautiful and full of surprises. It is only natural that the country's most popular entertainment channel and fashion jewelry brand come together to create a stylish new palette of jewelry.

We believe in the empowerment of women and so does Colors. While we, at Voylla, feature a distinctive line of handcrafted pieces by rural women, the channel has revolutionized the way the audience looks at Indian Television by highlighting social issues such as child marriage, superstitions in the society, infidelity, casteism and child labour and by supporting the LGBT community.

These daily soaps reflect the Indian society and the diverse cultures of almost every part of the country. Cultures include the varied cuisines, fashion and of course, jewelry. Whether you’re a Bengali, Marwari, Punjabi or a Haryanvi, you can now take inspiration from your favourite TV stars and wear the exact same jewelry like Thapki, Swara, Ragini, Saumya, Simar, Chakor and Devanshi.

Voylla’s Navrang also captures the essence of the good looking men in the Colors shows. Handsome, edgy and stylish, the men in these popular shows are always in character. Our wide range of cufflinks, pendants and bracelets for men are apt for the Indian man who knows his roots, but is progressive, sensitive and stylish.

The collection depicts a range of moods, emotions, and aesthetics. From minimalist to extravagant, restrained to opulent, celebratory to sombre - there is something for every character, every story.