Colors is known for its universal appeal. Its soaps are watched by millions because of the identifiable concepts, glamorous packaging and the magical way it all comes together. These are sensibilities Voylla is happy to be associated with. Our jewelry is rooted, beautiful and full of surprises. It is only natural that the country's most popular entertainment channel and fashion jewelry brand come together to create a stylish new palette of jewelry. The collection depicts a range of moods, emotions, aesthetics. From minimalist to extravagant, restrained to opulent, celebratory to sombre - there is something for every character, every story.
Like Bollywood, Indian television has played a stellar role in revolutionizing the style sense of the Indian women. TV soaps and shows have always mirrored our society’s aspirations. From the dynamics of a traditional joint-family to social causes and gender issues, Colors has not confined itself to entertainment but has created its niche in highlighting relevant issues, voices.
Colors and Voylla believe in empowering women. While Voylla proudly features an exclusive line of handcrafted pieces by rural women, the channel has been consistently raising awareness about issues such as child labour in ‘Udaan’, the effects of superstitions on a little girl in ‘Devanshi’ and rejection faced by Saumya in ‘Shakti-Astitva ek ehsaas ki’ who is a transgender and the problems faced by children of an adulterous parent in ‘Swaragini’ . ‘Sasural Simar Ka’ one of most popular shows, is about the challenges faced by women in every household.
These shows reflect the diverse cultures of India, including cuisine, fashion and values. Punjab, Rajasthan, Haryana, Bengal are aptly represented in Sasural Simar Ka, Shakti, Udaan and Swaragini. The jewelry worn by the characters adds to the projection. And Voylla’s Navrang collection adds to the distinctive presentation.
Voylla’s Navrang also captures the essence of the men in the colors shows. Smart, sharp, suave and stylish, the men in these popular shows are always in character. Our wide range of cuff links, pendants and bracelets for men are apt for the Indian man who knows his roots, but is progressive, sensitive and stylish.
We hope you enjoy browsing the collection and find something that tells your story, your way.